Only 2% of Owners Know Their True Business Value—Are You One of Them?
The Value Blind Spot: Why Most Business Owners Guess Wrong
Most business owners have no idea what their business is really worth.
Not because they don’t care. But because no one’s ever shown them how to find out.
Some take a wild guess. Others plug numbers into a free online tool. And a lot rely on their CPA for a ballpark figure—usually focused on taxes, not market value.
But here’s the thing: You can’t plan your exit if you don’t know your worth.
And flying blind? That’s risky, whether you're looking to grow, retire, or just protect what you've built.
So, what is a business valuation—and why should you care?
A proper valuation takes a full-picture look at your business and tells you what it would likely sell for in today’s market.
But it’s not just about profit. A valuation looks at everything that drives value—like:
- Consistent, recurring revenue
- How dependent the business is on you (or not)
- Customer concentration
- Growth patterns
- Operational systems
- Industry conditions
- And yes… your actual bottom line
When done right, a valuation gives you the power to:
- Plan your retirement or exit on your terms
- Spot and fix issues before buyers do
- Back up loan or investor requests with data
- Track how your business value grows year over year
- And most importantly… make smarter decisions today, not someday
In short?
It gives you options. And options are everything in business. More options equal more freedom.
